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web search engine
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: to look into or over carefully or thoroughly in an effort to find or discover something (Search, 2015)
is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input. (Web Search Engine, 2015)
Viva la Library (The Information Literacy Song)
Web Search Strategies in Plain English (Common Craft)
Search Education Evangelism Site (Google)
Best Search Engine?
Search Engine Watch (Market Intelligence)
Study: why bother to remember when you can just use Google? (Kyle Niemeyer, Ars Technica)
These are links to resources organized by a classification scheme developed exclusively for Cosma.
Subject Specific Links
Search Engine Guide
Search Engine Land
Search Engine Watch
Search Engine Terms
The Extreme Searcher's Internet Handbook (Book)
How Search Engines Work (How Stuff Works)
Search Engine Directory (RefDesk)
Search Engine Directory (Search Engine Guide)
Internet Public Library
Best of the Web
Search Engine History: From 1945 to Google Today
Library of Congress Finding Aids
Library of Congress
UPenn Online Books
Open Education Consortium
Finding Information on the Internet: A Tutorial (UC Berkeley)
Search Engines Showdown
Search Engines Showdown, Features Chart
Search Engine Comparison (Gwen Harris)
Bing Beats Google On Search Effectiveness (Paul McDougall, InformationWeek)
Bing vs. Google, Round 1 (Boston Globe)
Which search engine hits the mark? (Hiawatha Bray, Boston.com)
SEO for startups in under 10 minutes (Google Webmaster Help)
How to Improve Your Google Ranking in 6 Easy Steps
Pt 5 Register with dmoz.org the open directory
Google Shows Startups How to Master SEO in 10 Minutes [VIDEO] (Samantha Murphy, Mashable)
See more Google Webmaster Help on Youtube...
Search Engine Optimization (SEO, Wikipedia)
Search Engine Optimization (SEO) in Plain English (Common Craft)
How to land a top spot on Google is a mystery wrapped in an enigma (Scott Kirsner, Boston Globe)
6 Big Myths About SEO (Michael Mothner, Inc.)
How a Google Search Travels Around the World [INFOGRAPHIC] (Samantha Murphy, Mashable)
'Mobilegeddon': Google Shakes Up the Search World Again
What Is "Mobilegeddon" and Should You Be Worried? (Erika Dickstein, Huffington Post)
Site Not Mobile-Friendly? Kiss Your Google Ranking Goodbye (Stephanie Mlot, PC Magazine)
Google champions responsive Web design in page ranking update (Scott Gilbertson, ArsTechnica)
Are you ready for Google’s mobile algorithm change? (Nathan Barling, The Next Web)
60 Percent of Online Traffic Now Comes From Mobile (Shawn Hessinger, Small Business Trends)
Finding more mobile-friendly search results (Google Webmaster)
Mobile-Friendly Websites: Webmaster's Mobile Guide (Google Developers)
Mobile-Friendly Test (Google Developers)
Are you getting Scroogled?
Don't get Scroogled
Microsoft Scroogled Site Challenges Google Shopping Honesty (Chris Spera, Information Week)
The ABCs According To Google Instant (Jay Yarow, Business Insider)
Search Engine Guide : Small Business Search Marketing
Which Is More Important: Technical SEO or Reputation Management?
Feb 9, 2017
by Jayson DeMers There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else. But there are different dimensions to consider as well--for example, you can think of a split between technical SEO and reputation management tactics.Which of these are more important to the success of your overall campaign?Reputation Manag...
How Voice Search Is Changing (and Why Your SEO Strategy Needs to Adapt)
Jan 27, 2017
by Jayson DeMers Voice search has been around for longer than most people realize. It feels like the technology has only been around for a couple of years, but in reality, Google voice search first came out in 2002. We think of it as a recent development because only recently have algorithms begun to solve the biggest problems with voice search, including accurately detecting spoken syllables, generating results in an intuitive way, and of course, encouraging mass user adoption.Now that voice search is popular with a much wider user base and its technological sophistication is accelera...
The 4 Types of Website Traffic to Watch in Google Analytics
Jan 20, 2017
by Jayson DeMers Creating and managing a website is a big step for a business, but just having a website isn't enough. Establishing a web presence on the web is equivalent to constructing a building for your business in the real world; you can make it pretty on the outside and pretty on the inside, but that doesn't guarantee any foot traffic, and it certainly doesn't guarantee any patronage.If you're going to maximize the revenue potential of your site, you need to understand who's coming to your site, why they're coming to your site, and what you can do to increase those numbers. Fort...
9 Tips for Artists Looking for More Search Visibility
Dec 15, 2016
by Jayson DeMers Most artists these days maintain a website to sell their services, or at least a blog to show their work. But it's hard to earn new commissions and work opportunities -- whether in the form of a music gig or audience at an art show -- unless you can generate a steady stream of traffic to your site.There are many viable ways to earn such traffic. For example, you can pay for advertising, or build a social media audience first. There's usually a downside, however: Paying for advertising requires upfront capital that most artists don't have, and building a social media au...
The Relationship Between Marketing Automation and SEO
Dec 13, 2016
by Jayson DeMers Marketing automation platforms and SEO are often discussed in the same breath, but they have somewhat of a tumultuous relationship. Some say marketing automation platforms can hurt SEO if you aren't careful, while others believe it's complementary. What's the real answer?Understanding the Relationship"Your business is like a bar stool," digital marketing consultant Jon Rognerud says. "Take any one of the four legs out and it will fall over. Strangely, most businesses are like a three legged stool."What does Rognerud mean by this? Well, he admits that most successful bu...
Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
SearchCap: Google Assistant, local finder test & Bing hospital finder
by Barry Schwartz
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, local finder test & Bing hospital finder appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
[Reminder] Upcoming webinar — Build Your Ultimate Martech Stack
by Digital Marketing Depot
It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration and resources all play significant roles in martech stack decisions. Join martech expert Matt Heinz and Linda West, Act-On’s senior director of marketing services... Please visit Search Engine Land for the full article.
Google Assistant to roll out across newer smartphones
by Greg Sterling
The virtual assistant capability will soon be available on smartphones running Android 6.0 and 7.0. The post Google Assistant to roll out across newer smartphones appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
5 ways you can improve your new business’s visibility on Google Maps
by Wesley Young
Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results. The post 5 ways you can improve your new business’s visibility on Google Maps appeared first on Search... Please visit Search Engine Land for the full article.
Bing UK now displaying National Health Service data for GP & hospital search queries
by Amy Gesenhues
Searching for nearby GPs and hospitals on Bing UK will surface information pulled from the country's publicly-funded national healthcare system. The post Bing UK now displaying National Health Service data for GP & hospital search queries appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
Search. (2015). In
Merriam-Webster Online Dictionary
(11th ed.). Retrieved January 5, 2015, from
Web Search Engine. (2015). In
Wikipedia, The Free Encyclopedia
. Retrieved January 5, 2015, from
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