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Cosma arrow.gif communication arrow.gif knowledge arrow.gif form arrow.gif general arrow.gif reference arrow.gif resource arrow.gif search
search : to look into or over carefully or thoroughly in an effort to find or discover something (Search, 2015) [1] Webster Oxford Free OneLook Word Reference Urban Visuwords
Search engine is designed to search for information on the World Wide Web and FTP servers. The search results are generally presented in a list of results and are often called hits. The information may consist of web pages, images, information and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories, which are maintained by human editors, search engines operate algorithmically or are a mixture of algorithmic and human input. (Web Search Engine, 2015) [2] Wikipedia


Viva la Library (The Information Literacy Song)


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blank.gif model | system (cycle | structure | growth | complexity | control | disturbance | entropy | chaos) blank.gif
blank.gif environment | ecology blank.gif administration | management blank.gif enterprise | project

reference resource | dictionary | encyclopedia arrow.gif introduction | synopsis arrow.gif handbook | manual arrow.gif guide | directory | search


Web Search Strategies in Plain English (Common Craft)

WWW This Site

Search Education Evangelism Site (Google)

Best Search Engine?

Search Engine Watch (Market Intelligence)

Study: why bother to remember when you can just use Google? (Kyle Niemeyer, Ars Technica)

These are links to resources organized by a classification scheme developed exclusively for Cosma. more...


Subject Specific Links

Search Engine Guide Search Engine Land Search Engine Watch

Search Engine Terms


The Extreme Searcher's Internet Handbook (Book)

How Search Engines Work (How Stuff Works)

Specific Search Engine Directory (RefDesk) Search Engine Directory (Search Engine Guide)
Free Internet Public Library dmoz Commercial Best of the Web

"search" Google DuckDuckGo WolframAlpha

shop Amazon eBay gift Zazzle

Search Engine History: From 1945 to Google Today

Internet Archive
finding aid

Library of Congress Finding Aids

WorldCat (OAIster) Library of Congress
UPenn Online Books Open Library

ISBNdb Google Books

Open Education Consortium

Finding Information on the Internet: A Tutorial (UC Berkeley)


NPR Archives Google News

Google Scholar



Search Engines Showdown | Search Engines Showdown, Features Chart

Search Engine Comparison (Gwen Harris)

Bing Beats Google On Search Effectiveness (Paul McDougall, InformationWeek)

Bing vs. Google, Round 1 (Boston Globe)

Which search engine hits the mark? (Hiawatha Bray, Boston.com)

Compare: http://www.bing.com/search?q=cosma, https://www.google.com/search?q=cosma


SEO for startups in under 10 minutes (Google Webmaster Help)

How to Improve Your Google Ranking in 6 Easy Steps
Pt 5 Register with dmoz.org the open directory

Google Shows Startups How to Master SEO in 10 Minutes [VIDEO] (Samantha Murphy, Mashable)

See more Google Webmaster Help on Youtube...

Search Engine Optimization (SEO, Wikipedia)

Search Engine Optimization (SEO) in Plain English (Common Craft)

How to land a top spot on Google is a mystery wrapped in an enigma (Scott Kirsner, Boston Globe)

6 Big Myths About SEO (Michael Mothner, Inc.)

How a Google Search Travels Around the World [INFOGRAPHIC] (Samantha Murphy, Mashable)


'Mobilegeddon': Google Shakes Up the Search World Again

What Is "Mobilegeddon" and Should You Be Worried? (Erika Dickstein, Huffington Post)
Site Not Mobile-Friendly? Kiss Your Google Ranking Goodbye (Stephanie Mlot, PC Magazine)

Google champions responsive Web design in page ranking update (Scott Gilbertson, ArsTechnica)
Are you ready for Google’s mobile algorithm change? (Nathan Barling, The Next Web)
60 Percent of Online Traffic Now Comes From Mobile (Shawn Hessinger, Small Business Trends)

Finding more mobile-friendly search results (Google Webmaster)
Mobile-Friendly Websites: Webmaster's Mobile Guide (Google Developers)
Mobile-Friendly Test (Google Developers)



Are you getting Scroogled?

Don't get Scroogled

Microsoft Scroogled Site Challenges Google Shopping Honesty (Chris Spera, Information Week)


The ABCs According To Google Instant (Jay Yarow, Business Insider)



Search Engine Guide : Small Business Search Marketing
  • We're Optimizing in a Post-Penguin Era: Here's What That Means May 9, 2017
    by Jayson DeMers Link building has always been an important part of search engine optimization; links indicate authority, which in turn dictates how sites can rank in SERPs for relevant keyword terms. The Penguin update, which was originally released in 2012, overhauled how optimizers viewed link quality, and subsequent iterations of Penguin helped to shape the "Penguin era," demanding intelligent, relevant link building instead of link spam and forcing optimizers to reevaluate their previous strategies.Now, we may be entering an entirely new era of link building, thanks to a major cha...
  • How to Optimize Your Online Product Catalog for Search Apr 11, 2017
    by Jayson DeMers Consumers have increasingly turned to online stores to do their shopping, but with so much competition in play, it's hard for ecommerce business owners to remain competitive. Your online catalog exists to showcase your products to an interested audience, but if that audience never gets their eyes on your offers, it won't matter how good your deals or products are.One solution is to optimize your online product catalog for search engines, which will help you rank higher, achieve more brand visibility, and get more traffic to your pages. So how can you do this without sp...
  • How to Write Better Content for a Mobile Workforce Mar 17, 2017
    by Jayson DeMers If you want your content marketing campaign to be successful, you need to make sure it appeals to your target audience, both to achieve higher relevance for strategies like SEO, and to better hold attention from readers. If your target audience is made up of professionals, that means catering to industry considerations, including offering instructions, news, practical advice, and other materials that can improve their performance in a given niche.But professional audiences are evolving, using new technologies, working in different environments, and developing n...
  • How Accurately Can You Predict the Results of an SEO Campaign? Mar 9, 2017
    by Jayson DeMers If you're thinking about launching an SEO campaign, one of your biggest concerns is going to be whether it will yield a positive ROI ... and how fast you can make it happen. If you're planning a campaign for a client, you'll also want to be able to estimate your effectiveness as a selling point. But is it possible to estimate or predict SEO results with any accuracy? Why SEO Results are So Hard to PredictAs you're well aware, the SEO industry is extremely variable. Not only can Google push activity in an entirely new direction with little more than a simple algorithm u...
  • Which Is More Important: Technical SEO or Reputation Management? Feb 9, 2017
    by Jayson DeMers There are many moving pieces in an SEO campaign, but only a handful of broad categories of tactics to use regularly. For example, most people intuitively group tactics into the categories of on-site optimization and off-site optimization, which are clearly defined by whether a given tactic takes place on your site or somewhere else. But there are different dimensions to consider as well--for example, you can think of a split between technical SEO and reputation management tactics.Which of these are more important to the success of your overall campaign?Reputation Manag...

Search Engine Land: News & Info About SEO, PPC, SEM, Search Engines & Search Marketing
  • AdWords gets Google Optimize & Google Surveys 360 integrations by Ginny Marvin Yesterday
    Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • New RLSA Strategies for Search Marketers by Digital Marketing Depot Yesterday
    Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid... Please visit Search Engine Land for the full article.
  • SearchCap: Google AdWords AMP, in-market audiences & Google black test by Barry Schwartz Yesterday
    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords AMP, in-market audiences & Google black test appeared first on Search Engine Land. Please visit Search Engine Land for the full article.
  • The big SMX Advanced preview by Chris Sherman Yesterday
    Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new... Please visit Search Engine Land for the full article.
  • Google will automatically convert display ads to AMP, test AMP landing pages for Search by Ginny Marvin Yesterday
    Company says AMP ads can load up to 5 seconds faster than standard display ads. The post Google will automatically convert display ads to AMP, test AMP landing pages for Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article.

Search Engine - Google News
  • Google AdWords Begins Using Machine Learning to Understand Purchase Intent - Search Engine Journal Yesterday
    Search Engine JournalGoogle AdWords Begins Using Machine Learning to Understand Purchase IntentSearch Engine JournalGoogle AdWords announced a number of machine learning innovations it will be rolling out, one of the most notable of which is in-market audiences for search ads. In-market audiences will allow businesses to expand their reach amongst those who have ...Google will automatically convert display ads to AMP, test AMP landing pages for SearchSearch Engine LandGoogle's latest tool tracks you from computer or phone to purchases in storesPress HeraldGoogle Tests AMP Landing Pages...
  • 7 Tricks No One Told You About Content Promotion - Search Engine Journal Yesterday
    Search Engine Journal7 Tricks No One Told You About Content PromotionSearch Engine JournalWhile the type of content you create can vary significantly depending on your industry, the way you promote your content doesn't vary as much — in large part because promotion comes down to one universal goal, which is getting your content in front of ...
  • Search Engine Marketing Solutions – Keyword Research - JOSIC - Digital Intelligence Yesterday
    Search Engine Marketing Solutions – Keyword ResearchJOSIC - Digital IntelligenceAn important factor for Search Engine Marketing Solutions is Keyword Research. In fact keyword research is sometimes overlooked and often thought to be one of the most important factors. If you do not gain skills in keyword researching effectively then ...
  • Paid Search Optimization: A Management Approach for Success - Search Engine Journal Yesterday
    Search Engine JournalPaid Search Optimization: A Management Approach for SuccessSearch Engine JournalAs SEM managers, account optimization is ingrained as a core competency, but what does it look like to actually grow an account? If an account can spend a given budget each month while maintaining a goal ROI, growing an account means increasing ...
  • Beginner's Guide to Search Engine Optimization - JOSIC - Digital Intelligence Yesterday
    JOSIC - Digital IntelligenceBeginner's Guide to Search Engine OptimizationJOSIC - Digital IntelligenceSearch Engine Optimization, also known as SEO, is the art and science of making web pages attractive to the search engines. The better optimized the page is, the higher a ranking it will achieve in search engine result listings. This is especially ...

© Cosma (v.1.5) creator mehopper revised 12/14/2016

  1. ^ Search. (2015). In Merriam-Webster Online Dictionary (11th ed.). Retrieved January 5, 2015, from http://www.merriam-webster.com/dictionary/search
  2. ^ Web Search Engine. (2015). In Wikipedia, The Free Encyclopedia. Retrieved January 5, 2015, from http://en.wikipedia.org/wiki/Web_search_engine